Privacy Policy
Last updated: October 12, 2026
The short version. We use what you give us to write, mail and track the cards you send, and to remind you of the dates you care about. We don't sell your information or the information of the people you send cards to, and we don't use it for advertising. You can delete people, or your whole account, at any time from the app.
Who we are
Send a Smile is a service of KRK Communications Incorporated, doing business as KRK Strategic Communications ("we", "us"), 1506 Berwick Road, Ruxton, Maryland 21204. It's available at sendasmile.ai, app.sendasmile.ai and in the Send a Smile app for iPhone and Android. Questions about this policy: sales@sendasmile.ai.
What we collect
About you
- Your account: your name, email address and password (stored only in a scrambled, one-way form), and a profile photo if you add one.
- Your return address, printed on your envelopes, and your chosen handwriting style.
- Payments: handled by our payment processor, Stripe. We never see or store your full card number; we keep a record of what you paid and when, and the last four digits and expiry of a saved card so you can recognise it.
- Your settings, such as which notifications you want.
- Help requests you send us, and our replies.
About the people you send cards to
- Their name, mailing address and, if you add them, their birthday or anniversary, what you call them (for example "Mom"), and notes you write to help with a message.
- You can add people by typing them in, from a spreadsheet, from your phone's contacts, or from your Google or Outlook contacts (see below). Only people you choose, or, for Google and Outlook, people with a full mailing address, are saved.
- You should only add people you have a reason to send a card to. We use their details only to send the cards you ask us to send.
About your cards
- The designs, photos and messages you choose or upload, any link you add as a QR code, and who each card went to.
- Each card's progress: when it was written, mailed and delivered.
- Whether a card was ordered from the website, the iPhone app, the Android app or by a reminder.
From your device
- If you turn on notifications, a notification token for your phone, so we can tell it when a card is delivered or a reminder needs you.
- Basic technical information our servers record when the app or website contacts them (such as the time, and your IP address, used to protect the service from abuse).
- We don't use advertising trackers or third-party analytics.
Contacts you import
- Your phone's contacts: only with your permission, and only the people you pick are added. The app reads names, addresses and birthdays; it never changes or deletes anything in your phone's contacts.
- Google Contacts and Outlook: only after you sign in to Google or Microsoft and allow it. We read your contacts' names, mailing addresses, birthdays and anniversaries to add the ones with a full mailing address to a group in your People. We never change, delete or send anything to your Google or Microsoft account. We keep a secure connection so a later import can refresh the same group; you can remove our access at any time in your Google or Microsoft account settings.
Send a Smile's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use that information only to add the people you choose to your People and to send the cards you ask for. We don't use it for advertising, don't sell it, and don't let people read it except where you ask us to (for example, help with an import), for security, or where the law requires.
How we use information
- To write, print, address and mail your cards, track their delivery, and show you their progress.
- To run your reminders: to mail a card on the date you set, and to tell you before it goes.
- To charge you for cards and give you receipts and refunds.
- To send you notifications and emails about your cards, reminders, account and help requests. If you turn on "Ideas", occasional suggestions such as a birthday coming up with no card planned.
- To keep the service secure, prevent fraud and abuse, and fix problems.
- To credit and pay the artists whose designs you choose.
Who we share it with
We share information only with companies that help us run Send a Smile, only what each needs, and under agreements that protect it:
| Who | What for | What they receive |
|---|---|---|
| Our printing and mailing partner | Writing and mailing your cards | The card's design, message, any QR link, your return address and the recipient's name and mailing address |
| Stripe | Payments | Your payment card details (entered directly with Stripe) and the amounts charged |
| Anthropic | "Help me write it", our writing assistant, when you use it | What you ask for and the details you give it, such as the occasion, a name and your notes |
| Address suggestions while you type, and Google Contacts import | The address you're typing; your Google sign-in when you choose to import | |
| Microsoft | Outlook contacts import | Your Microsoft sign-in when you choose to import |
| Expo, Apple and Google | Phone notifications | Your phone's notification token and the notification's text |
| Our email provider | Account and card emails | Your email address and the email's content |
| Our hosting providers | Running our servers and storing data | The data described in this policy |
When a card uses an artist's design, the artist is told that a card with their design was sent, so they can be paid; they don't receive your details or the recipient's. A small QR code on the back of such a card leads to the artist's public page.
We may also share information if the law requires it, to protect the rights and safety of our users or others, or as part of a sale or merger of our business (in which case this policy continues to apply). We don't sell personal information.
How long we keep it
- Your account information, People and designs: until you delete them or your account.
- Cards you've sent: we keep their history so you can see it in My cards, until you delete your account.
- Payment records: as long as the law requires for tax and accounting.
Your choices
- See and change your details, People and settings at any time in the app or on the website.
- Remove people from People one at a time, several at once, or a whole group.
- Turn notifications off in Account › Notifications, or in your phone's settings.
- Remove Google or Microsoft access in your Google or Microsoft account settings.
- Delete your account in the Send a Smile app or on the website: Account › Delete my account. Or email sales@sendasmile.ai from the email address on your account, with "Delete my account" as the subject, and we'll delete it within 30 days. Either way, this removes your people, designs, photos and reminders, stops all charges and removes your saved payment cards. Cards already on their way still arrive; once they've finished, their names, addresses and messages are removed too. We keep only the payment records the law requires.
- Depending on where you live, you may have other rights, such as to a copy of your information or to object to how it's used. Email sales@sendasmile.ai and we'll help.
Security
Information travels encrypted between your device and our servers. Passwords are stored only in scrambled form, Google and Outlook connections are stored encrypted, and access to our systems is limited to the people who need it. No system is perfectly secure, but we work to protect your information and will tell you if something happens that affects it.
Children
Send a Smile is for adults. You must be 18 or older to create an account. We don't knowingly collect information from children under 13 as users; if you believe a child has created an account, contact us and we'll delete it.
Changes to this policy
We'll post any change here and update the date above. If a change is significant, we'll tell you in the app or by email before it takes effect.
Contact us
KRK Communications Incorporated (KRK Strategic Communications), 1506 Berwick Road, Ruxton, Maryland
21204
Email: sales@sendasmile.ai · 443-241-8441